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Research papers

Reflections on the possibilities of image research in the area of tourism

Somewhere in the decision-making process, however, people will, each year, have to make a choice between a variety of offers that probably surpasses the range of choices presented to the consumer in any other field. How does he orientate himself and...

Catalogue: Seminar 1967: Travel and Tourism
Author: Hans Sittenfeld
June 15, 1967
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Citation

Sittenfeld, H. (1967a, June 15). Reflections on the possibilities of image research in the area of tourism . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reflections-on-the-possibilities-of-image-research-in-the-area-of-tourism-


Research papers

Market research in Germany

The position of market research in Germany has been strengthened in the last year and no doubt its efficiency has increased. More and more companies are undertaking long-term systematic research and to an increasing degree market research...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Hans Sittenfeld
June 15, 1965
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Citation

Sittenfeld, H. (1965a, June 15). Market research in Germany. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-in-germany


Research papers

Did we overlook something in sampling individuals?

For years now, something like a cold war has been waged between the protagonists of random sampling and those of quota sampling. In a way, it has been a war between mathematicians and practitioners of survey research.And as things go in such...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Hans Sittenfeld
June 15, 1962
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Citation

Sittenfeld, H. (1962a, June 15). Did we overlook something in sampling individuals?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/did-we-overlook-something-in-sampling-individuals-